These Food Shots are our long term aspirations and bold ideas to make a real difference in the world of food. We aim for a 10x improvement over what currently exists. Food Shots are possible at the intersection of a huge opportunity or unmet need in the food space and the potential for radical solutions to which the Food at Google network can contribute.

OUR FOOD SHOTS

Moving towards a balanced plant forward diet brings with it its own set of challenges and hurdles to overcome. Not the least of which is the definition of plant forward. It is a style of cooking that emphasizes and celebrates, but is not limited to, plant-based foods, and that reflects evidence-based principles of health and sustainability.

It’s food that’s better for you and for the planet. Enabling and engaging culinary professionals that embody this style of cooking is of vital import, as is effective storytelling and communication. If people do not understand why, they will be reluctant to make a change in their dietary habits.

For this Food Shot more than any other we are examining the potential of artificial intelligence and machine learning. We believe the answers to many questions like ‘Where does my food come from?’ ‘Is my food safe?’ or ‘What happens with my food waste?’ can be found in advanced technology like image recognition or digital ledgers. Making that information available - and legible - to the public will go a long way in building trust and enhancing transparency within our food system.

Reducing waste is simple on paper, but extraordinarily difficult to combat at scale. The areas we need to focus on are first and foremost prevention, followed by reduction at both the production and post-consumer level, and finally in food recovery. There are many initiatives around the world working on this particular issue, and the challenges they face are often related to scaling. With this Food Shot we hope to find a way to fight food waste at scale.

To accelerate the transition towards a circular food economy, we must first define the concept and devise a set of guiding principles that people everywhere can follow. We’re collaborating with key partners on proof of concept initiatives that show a circular food economy is an attainable, if distant, goal. Possible focus areas include food waste reduction, procurement standards, resource utilization, water management, and maintaining biodiversity.

We believe that in order to enable individuals to make personal, informed food choices for sustainable lifestyles, we must provide them with the best possible tools to do so. Technology plays a central role in achieving this food shot in a myriad of ways, most notably when it comes to making healthy and sustainable food options available to the largest number of people.

Another vital pillar in achieving this food shot is food literacy. Too many people are simply unaware of what constitutes a sustainable lifestyle. Informing and engaging people with the topic is one of the many great challenges we face.

These Food Shots are our long term aspirations and bold ideas to make a real difference in the world of food. We aim for a 10x improvement over what currently exists. Food Shots are possible at the intersection of a huge opportunity or unmet need in the food space and the potential for radical solutions to which the Food at Google network can contribute.

OUR
FOOD SHOTS
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Moving towards a balanced plant forward diet brings with it its own set of challenges and hurdles to overcome. Not the least of which is the definition of plant forward. It is a style of cooking that emphasizes and celebrates, but is not limited to, plant-based foods, and that reflects evidence-based principles of health and sustainability.

It’s food that’s better for you and for the planet. Enabling and engaging culinary professionals that embody this style of cooking is of vital import, as is effective storytelling and communication. If people do not understand why, they will be reluctant to make a change in their dietary habits.

For this Food Shot more than any other we are examining the potential of artificial intelligence and machine learning. We believe the answers to many questions like ‘Where does my food come from?’ ‘Is my food safe?’ or ‘What happens with my food waste?’ can be found in advanced technology like image recognition or digital ledgers. Making that information available - and legible - to the public will go a long way in building trust and enhancing transparency within our food system.

Reducing waste is simple on paper, but extraordinarily difficult to combat at scale. The areas we need to focus on are first and foremost prevention, followed by reduction at both the production and post-consumer level, and finally in food recovery. There are many initiatives around the world working on this particular issue, and the challenges they face are often related to scaling. With this Food Shot we hope to find a way to fight food waste at scale.

To accelerate the transition towards a circular food economy, we must first define the concept and devise a set of guiding principles that people everywhere can follow. We’re collaborating with key partners on proof of concept initiatives that show a circular food economy is an attainable, if distant, goal. Possible focus areas include food waste reduction, procurement standards, resource utilization, water management, and maintaining biodiversity.

We believe that in order to enable individuals to make personal, informed food choices for sustainable lifestyles, we must provide them with the best possible tools to do so. Technology plays a central role in achieving this food shot in a myriad of ways, most notably when it comes to making healthy and sustainable food options available to the largest number of people.

Another vital pillar in achieving this food shot is food literacy. Too many people are simply unaware of what constitutes a sustainable lifestyle. Informing and engaging people with the topic is one of the many great challenges we face.