We asked several Food Lab members to reflect on the Food Shots. To tell us how they’re working towards a brighter future, and what others can do to enact change.

When you see the abundance of research showing that snacking is becoming more common in today’s culture, making sure that nutritionally sound, ethically sourced, and tasty snack options are available in office breakrooms is a fun and important job. That’s exactly what Canteen does for organizations across the country, and what I get to support as their Director of Innovation.

Having healthy snack options available when and where someone wants to consume them is critical to supporting a healthier food future – and it takes a lot of planning and logistics to get to that point. We’ve built and deployed proprietary technology that allows us to customize our food and beverage offerings in each breakroom we service, so our clients can offer snack options that meet their corporate wellbeing goals. Then we take that information and bump it up against data insights that show what products are popular in a market and create a menu that both the employer and employee are excited about. Want to snack for indulgence? Nutritional boost? Just need energy? We’ve got you covered. 

"A big focus for us at the moment is protecting kids from being targeted by ads for food high in sugar, salt and unhealthy fats. We all know that advertising works, and it can also lead to children ‘pestering’ parents to buy unhealthy products on a regular basis. When advertisers spend millions targeting kids with beautifully crafted, tempting ads for unhealthy food, and technology allows targeting in ever-more precise ways wherever they go, is it any wonder childhood obesity rates are climbing? We need proper controls in place – online, in-store, on the high street and on TV – to protect children from exposure to these ads. 

Some media owners with enormous advertising estates have already taken steps to restrict kids’ exposure offline. Sadiq Khan the Mayor of London, who controls the largest poster advertising estate on the planet, Transport for London, announced last month that he will take unhealthy food and drink ads out of London’s entire transport network. In Amsterdam too, removing these ads from the subway has been a key policy behind the incredible 12% drop in overweight and obese children, between 2012 and 2015."

As the Food Lab looks to achieve the 5 Food Shots, let’s make sure we all address the when and the where of modern eating & non-traditional meals. Good intentions are everywhere. Making a difference when and where people need it is the challenge that we are aiming to solve every day. One snack at a time.

“The Jamie Oliver Group has a pretty ambitious 12-year plan: to halve childhood obesity by 2030 and, helpfully, so does the UK government. Today, one in five kids in England leaves primary school with obesity. To meet our goal, we believe we need to redesign our food system step-by-step, and allow our kids to grow up in an environment that helps, not hinders, their health. We need a world where each of us has the chance to grow up to our full potential."

"In order to halve childhood obesity rates in the UK by 2030, we all need to play our part. Just think, what incredible progress could be made by purpose-driven Googlers using their skills to change the health prognosis for our kids?”

Deputy Director, Jamie Oliver Food Foundation
Louise Holland,

Scroll down

Jessi Moffit,
Director of Innovation, Canteen

We asked several Food Lab members to reflect on the Food Shots. To tell us how they’re working towards a brighter future, and what others can do to enact change.

When you see the abundance of research showing that snacking is becoming more common in today’s culture, making sure that nutritionally sound, ethically sourced, and tasty snack options are available in office breakrooms is a fun and important job. That’s exactly what Canteen does for organizations across the country, and what I get to support as their Director of Innovation.

Jessi Moffit,
Director of Innovation, Canteen

Having healthy snack options available when and where someone wants to consume them is critical to supporting a healthier food future – and it takes a lot of planning and logistics to get to that point. We’ve built and deployed proprietary technology that allows us to customize our food and beverage offerings in each breakroom we service, so our clients can offer snack options that meet their corporate wellbeing goals. Then we take that information and bump it up against data insights that show what products are popular in a market and create a menu that both the employer and employee are excited about. Want to snack for indulgence? Nutritional boost? Just need energy? We’ve got you covered. 

As the Food Lab looks to achieve the 5 Food Shots, let’s make sure we all address the when and the where of modern eating & non-traditional meals. Good intentions are everywhere. Making a difference when and where people need it is the challenge that we are aiming to solve every day. One snack at a time.

Louise Holland,
Deputy Director, Jamie Oliver Food Foundation

"A big focus for us at the moment is protecting kids from being targeted by ads for food high in sugar, salt and unhealthy fats. We all know that advertising works, and it can also lead to children ‘pestering’ parents to buy unhealthy products on a regular basis. When advertisers spend millions targeting kids with beautifully crafted, tempting ads for unhealthy food, and technology allows targeting in ever-more precise ways wherever they go, is it any wonder childhood obesity rates are climbing? We need proper controls in place – online, in-store, on the high street and on TV – to protect children from exposure to these ads. 

Some media owners with enormous advertising estates have already taken steps to restrict kids’ exposure offline. Sadiq Khan the Mayor of London, who controls the largest poster advertising estate on the planet, Transport for London, announced last month that he will take unhealthy food and drink ads out of London’s entire transport network. In Amsterdam too, removing these ads from the subway has been a key policy behind the incredible 12% drop in overweight and obese children, between 2012 and 2015."

“The Jamie Oliver Group has a pretty ambitious 12-year plan: to halve childhood obesity by 2030 and, helpfully, so does the UK government. Today, one in five kids in England leaves primary school with obesity. To meet our goal, we believe we need to redesign our food system step-by-step, and allow our kids to grow up in an environment that helps, not hinders, their health. We need a world where each of us has the chance to grow up to our full potential."

"In order to halve childhood obesity rates in the UK by 2030, we all need to play our part. Just think, what incredible progress could be made by purpose-driven Googlers using their skills to change the health prognosis for our kids?”

Lees verder
Lees verder