We asked several Food Lab members to reflect on the Food Shots. To tell us how they’re working towards a brighter future, and what others can do to enact change.

At GlobeScan, we have been working on healthy & sustainable living for nearly 20 years and I have never been more hopeful that we are on the cusp of understanding how to create these shifts in behavior and demand at scale. I believe that the next ten years will be a renaissance of consumer and public engagement that will redefine what the good life is. It will be led by a segment of the population we call The Aspirationals – about a third of the population in most countries in the world who want to integrate their passion for a sustainable future with their love of experiences in the market place. 

Shifting 7.6 billion of us living on this planet to healthier and sustainable ways of living is one of today’s great challenges and opportunities. I am hopeful that this community can help accelerate our collective ability to succeed in this area.

"We’re leveraging Version 1.0 of the General Mills Regenerative Agriculture Scorecard to enhance visibility to the farm level and to promote positive outcomes in soil health, biodiversity, and farmer economic resilience. We’re also taking on-farm soil health measurements in our supply chain to verify that we are having the impact we strive to have.

We’re thrilled to connect eaters to the people and places that grow their food by bringing identity-preserved products to market, and by investing in the conversion of 34,000 acres of conventional agriculture in South Dakota to certified organic, among many other projects that help consumers make impactful food choices."

"In my work leading sustainability for Annie’s, Cascadian Farm, EPIC, and Muir Glen within the Natural and Organic division of General Mills, I advance our businesses’ triple bottom line approach to people, planet, and profit. Recognizing that the farm-level of our supply chain is where our biggest opportunity for impact lies, I focus on the critical role of agriculture as a powerful solution to some our most pressing environmental and social challenges."

"Our work to advance regenerative agriculture—which we define as farming that protects and intentionally enhances natural resources and farming communities—ties into all 5 Food Shots."

Delivering on Food at Google’s 5 Food Shots– enable individuals to make informed food choices for sustainable lifestyles, shift diets, enhance food systems transparency, reduce loss and waste in food systems, and accelerate the transition to a circular food economy – will require behavior change at scale.

In order to do this effectively, it will require better integration of branding and marketing, behavioral economics, cognitive psychology and activism, which makes the Google Food Lab such a timely community to collaborate on this central challenge of our time. 

"To keep ensuring a positive impact, we’re always looking at measuring ecological outcomes in agriculture. We look forward to tracking the advancement of affordable, scalable technologies that help us measure outcomes like soil health and biodiversity.

As for making a difference tomorrow? The importance of celebrating the farmers and farmworkers who drive our food system can’t be overstated. We must all continue to find ways to elevate the heroes who steward the land and cultivate our food."

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Shauna
Sadowski,
CO-CEO, GlobeScan
Chris Coulter,
Head of Sustainability,
Natural & Organic
Operating Unit, General Mills

We asked several Food Lab members to reflect on the foodshots. To tell us how they’re working towards a brighter future, and what others can do to enact change.

Chris Coulter,
CO-CEO, GlobeScan

Delivering on Food at Google’s 5 Food Shots– enable individuals to make informed food choices for sustainable lifestyles, shift diets, enhance food systems transparency, reduce loss and waste in food systems, and accelerate the transition to a circular food economy – will require behavior change at scale.

In order to do this effectively, it will require better integration of branding and marketing, behavioral economics, cognitive psychology and activism, which makes the Google Food Lab such a timely community to collaborate on this central challenge of our time. 

At GlobeScan, we have been working on healthy & sustainable living for nearly 20 years and I have never been more hopeful that we are on the cusp of understanding how to create these shifts in behavior and demand at scale. I believe that the next ten years will be a renaissance of consumer and public engagement that will redefine what the good life is. It will be led by a segment of the population we call The Aspirationals – about a third of the population in most countries in the world who want to integrate their passion for a sustainable future with their love of experiences in the market place. 

Shifting 7.6 billion of us living on this planet to healthier and sustainable ways of living is one of today’s great challenges and opportunities. I am hopeful that this community can help accelerate our collective ability to succeed in this area.

Shauna
Sadowski,
Head of Sustainability,
Natural & Organic
Operating Unit, General Mills

"In my work leading sustainability for Annie’s, Cascadian Farm, EPIC, and Muir Glen within the Natural and Organic division of General Mills, I advance our businesses’ triple bottom line approach to people, planet, and profit. Recognizing that the farm-level of our supply chain is where our biggest opportunity for impact lies, I focus on the critical role of agriculture as a powerful solution to some our most pressing environmental and social challenges."

"Our work to advance regenerative agriculture—which we define as farming that protects and intentionally enhances natural resources and farming communities—ties into all 5 Food Shots."

"We’re leveraging Version 1.0 of the General Mills Regenerative Agriculture Scorecard to enhance visibility to the farm level and to promote positive outcomes in soil health, biodiversity, and farmer economic resilience. We’re also taking on-farm soil health measurements in our supply chain to verify that we are having the impact we strive to have.

We’re thrilled to connect eaters to the people and places that grow their food by bringing identity-preserved products to market, and by investing in the conversion of 34,000 acres of conventional agriculture in South Dakota to certified organic, among many other projects that help consumers make impactful food choices."

"To keep ensuring a positive impact, we’re always looking at measuring ecological outcomes in agriculture. We look forward to tracking the advancement of affordable, scalable technologies that help us measure outcomes like soil health and biodiversity.

As for making a difference tomorrow? The importance of celebrating the farmers and farmworkers who drive our food system can’t be overstated. We must all continue to find ways to elevate the heroes who steward the land and cultivate our food."

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